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BETH TORRIE

20 Years of Analyst Relations Experience

I've worked with start up and enterprise organizations, and I've helped transform start ups into enterprise companies. Every Analyst Relations program is different; each has a different set of internal expectations, marketing and sales goals, product advisory advice and more. 

I've worked on programs in the USA, Canada, Germany, Denmark, Japan and the UK and I understand, respect and respond to the cultural intricacies of each region.

I have started this company to help organizations incrementally improve each interaction and meet or exceed their overall goals with industry analysts.

I currently live in Chapel Hill, NC with my husband and two daughters. I received my BS from Boston University's College of Communication and I have taken master's classes at Harvard and Babson.

WHY MUSIC?

So what's the story with the musical references all over the site?

I love music. Music is a universal language and metaphor and I wanted to try to connect with you with more than just industry jargon. I played flute, trumpet, french horn and piano, but never very well. I continue to practice piano.


I am also inspired by George Colony, the CEO of Forrester Reseach. George is also a huge music fan, and when he redesigned his HQ in Cambridge - he used musical language and photographs everywhere. This was a bold move for technology industry at the time, yet I believe this positively changes the tone of the space.

I also believe that while we have many differences of opinions that actually propel our industry, music can help to unify us.

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